Marketing Research is essential in decision-making and strategy development of various institutions.
In this course, students will learn to:
• Develop research designs and data collection strategies.
• Apply qualitative and quantitative data analysis techniques.
• Interpret and present research findings effectively.
• Use marketing research tools such as surveys, focus groups, content analysis and data triangulation.
- Teacher: Tatyana Hristova
- Teacher: Ireene Leoncio
- Teacher: Aleksandar Pamporov
- Teacher: Tatyana Petrova
- Teacher: Iliana Stamatova
- Teacher: Nina Zlateva