Varna University of Management - Center for Distance Learning

This Business communication subject aims to acquire knowledge, skills, and practical techniques for effective communication in a multicultural business environment. The focus is on skills for dealing with conflicts, intercultural communication and business correspondence.

On successful completion of this module, students should be able to:

• Apply effectively new knowledge for communication in a business environment
• Lead discussions and solve problems in a working environment
• Use their writing, verbal and nonverbal communication skills in a business environment
• Listen and deliver effective working messages and business presentations

A student-centred approach will be used to present the basic concepts and principles of business communication through interactive lectures, demonstrations and class discussions. Reflective practice will be used to explain and elaborate specific problem areas. Students will also be expected to engage in self-directed learning.

This module introduces key theories of Strategic Management, focusing on strategy design and development, crafting strategic options, addressing competitive challenges in the global market environment and implementing strategy and change. The module illustrates and examines these theories through the analysis of strategies employed by companies in the hospitality, tourism, leisure, and events industries. Special attention is given to exploring the various aspects of strategy formulation/analysis and implementation issues. Moreover, the module aims to familiarise students with the theory and practice of strategic management in business organisations. Specifically, it aims to foster a critical understanding of strategic management paradigms and analysis techniques, as well as promoting insight and originality in approaching strategic analysis and implementation.

This Business communication subject aims to acquire knowledge, skills, and practical techniques for effective communication in a multicultural business environment. The focus is on skills for dealing with conflicts, intercultural communication and business correspondence.

On successful completion of this module, students should be able to:

• Apply effectively new knowledge for communication in a business environment
• Lead discussions and solve problems in a working environment
• Use their writing, verbal and nonverbal communication skills in a business environment
• Listen and deliver effective working messages and business presentations

A student-centred approach will be used to present the basic concepts and principles of business communication through interactive lectures, demonstrations and class discussions. Reflective practice will be used to explain and elaborate specific problem areas. Students will also be expected to engage in self-directed learning.

The Employability and Career Development module aims to facilitate business management students to define their career goals and plans and identify personal employability potential through the identification of individual strengths and the areas for future development in the desired career field.

By the end of the module, students will be able to:

1.      Research and critically evaluate the graduate employment market

2.      Identify where their chosen career path lies within the employment market

3.      Synthesize the key skills and knowledge requirements for the chosen career and delineate how they can demonstrate these skills in the work environment

4.      Research and design a series of personal/professional career tools which can be used in business management and relevant management disciplines for the recruitment market.

Lectures and demonstrations will be organised to present the basic concepts and principles of employability.  Seminars and tool-based activities will be used to discuss and explain the implications for practice from specific problem areas in career development. Students will be expected to complement this study with intensive self-directed learning.

The module aims to introduce students to the challenges of starting a new business venture. The focus of the module is on experiential learning. The knowledge, therefore, will be mostly applied, designed to acquaint the students with the general entrepreneurial process and strategy, and its importance in society. The students are expected to develop awareness about the practical businesses challenges faced by start-up companies and start developing some basic managerial and creative thinking skills demonstrated in the way business ideas are generated, analysed and marketed. The expected outcome of the module is the development of a mini Business Plan. It is expected that the students will resort to and apply the learnt throughout the modules at Level 1.

This Business communication subject aims to acquire knowledge, skills, and practical techniques for effective communication in a multicultural business environment. The focus is on skills for dealing with conflicts, intercultural communication and business correspondence.

On successful completion of this module, students should be able to:

• Apply effectively new knowledge for communication in a business environment
• Lead discussions and solve problems in a working environment
• Use their writing, verbal and nonverbal communication skills in a business environment
• Listen and deliver effective working messages and business presentations

A student-centred approach will be used to present the basic concepts and principles of business communication through interactive lectures, demonstrations and class discussions. Reflective practice will be used to explain and elaborate specific problem areas. Students will also be expected to engage in self-directed learning.

The module aims to introduce students to the challenges of starting a new business venture. The focus of the module is on experiential learning. The knowledge, therefore, will be mostly applied, designed to acquaint the students with the general entrepreneurial process and strategy, and its importance in society. The students are expected to develop awareness about the practical businesses challenges faced by start-up companies and start developing some basic managerial and creative thinking skills demonstrated in the way business ideas are generated, analysed and marketed. The expected outcome of the module is the development of a mini Business Plan. It is expected that the students will resort to and apply the learnt throughout the modules at Level 1.

This module introduces key theories of Strategic Management, focusing on strategy design and development, crafting strategic options, addressing competitive challenges in the global market environment and implementing strategy and change. The module illustrates and examines these theories through the analysis of strategies employed by companies in the hospitality, tourism, leisure, and events industries. Special attention is given to exploring the various aspects of strategy formulation/analysis and implementation issues. Moreover, the module aims to familiarise students with the theory and practice of strategic management in business organisations. Specifically, it aims to foster a critical understanding of strategic management paradigms and analysis techniques, as well as promoting insight and originality in approaching strategic analysis and implementation.