The module aims to introduce students to the challenges of starting a new business venture. The focus of the module is on experiential learning. The knowledge, therefore, will be mostly applied, designed to acquaint the students with the general entrepreneurial process and strategy, and its importance in society. The students are expected to develop awareness about the practical businesses challenges faced by start-up companies and start developing some basic managerial and creative thinking skills demonstrated in the way business ideas are generated, analysed and marketed. The expected outcome of the module is the development of a mini Business Plan. It is expected that the students will resort to and apply the learnt throughout the modules at Level 1.