BUSINESS ADMINISTRATION Year 3/3

The IBCD module explores how cultural diversity and cross-cultural management issues impact upon a variety of business contexts in international management. The module enables students to develop a critical appreciation of the impact of cultural diversity on business practices, the complexities of managing multicultural teams and the various challenges faced by organisations and their leaders when operating in international business environments.

On successful completion of this module, students should be able to:

• Critically evaluate the impact of globalization on culture
• Analyse the workings of different international social groups and variations in cross-cultural business practices
• Evaluate and analyse the influence of different cultures on the organisation of business, corporate culture and identity
• Demonstrate a critical appreciation of the socio-cultural identities of different countries other than their own and relate this knowledge and critical appreciation to business issues.
• Critically evaluate the application of cross-cultural management theory to practical business contexts and case studies